Exposing food fraud - the power of social media

•  Introduction:

In today's digital era, social media platforms play a crucial role in raising awareness and instigating change in various sectors, including food safety. One of the key areas where social media has made a significant impact is in exposing food adulteration, aiding in identification, reporting, and combating such practices of food adulteration to safeguard consumer health and safety. Social media platforms like Instagram , Twitter , Facebook, YouTube, etc, platforms. help the consumers to share their experiences . The social media  platforms allow their users to showcase the fake and contaminated food items in the form of videos, posts and other types of content . The videos and photos reach millions of people in a short time .This widespread exposure raises the awareness about the prevalence of food adulteration and educates consumers.

• How food adulteration is exposed?

Social media is a good method which is used by many consumers for reporting of food adulteration.

Consumers can make videos and click photos of products and report it to the company. This actions by the consumers make the authorities take actions to investigate and address the issue and help the consumers to safeguard themselves.

So nowadays people are digitally involved for almost everything  same goes for the food adulteration the consumers who are concerned about food safety they form some community and create pages on social media like twitter and Facebook to discuss about food safety tips, information's and personal experiences.

• Effects on manufacturing companies:

Brands and manufacturing companies are under a lot of pressure to maintain the good quality of their product as the food adulteration is exposed on social media. These companies do not want themselves to leave a negative impression on their consumers . companies are highly motivated to make their product good and compete with the other brands.

Consumers look for the influencers and food safety experts and to follow them for a good tips and information about the correct ways to use the particular products and consume them and even the influencers and nutritionist make small clips and share them to their profile so they can help their followers with to be safe from the global adulteration of food  this type of content help and empowers the consumers to make informed choices and safeguard their health.

• Conclusion:

This chain of food adulteration should be exposed all over the world to safeguard our own self as well as the one around us. For this, social media could be one of the best weapons if used in a correct manner. Social media can be positive as well as negative. Having a positive effect through social media can help build companies a strong relationship with their audience. If not today then tomorrow, but the one day we all can together can break this harmful chain of food adulteration. And the only thing we have to do is expose the adulterers all over social media.